‘Colorful Wind’ window installation by Emmanuelle Moureaux, photo: Daisuke Shima /Nacasa & Partners
Emmanuelle Moureaux Architecture + Style have designed an installation for Japanese casual put on designer, manufacturer and retailer Uniqlo for the launch of their 2014 spring line ‘Linen’.
‘Colorful Wind’ window installation by Emmanuelle Moureaux, photo: Daisuke Shima /Nacasa & Partners
“Linen’s breathable and cool feelings, its soft and supple texture, have been expressed in the installation as the colorful and refreshing spring breeze.” says Emmanuelle Moureaux.
‘Colorful Wind’ window installation by Emmanuelle Moureaux, photo: Daisuke Shima /Nacasa & Partners
Titled ‘Colorful Wind’, paper strands in 100 shades of colour float and sway above a group of mannequins, giving the feel of standing in a spring breeze. “The gentle swaying motion of the floating volume of colors is expressing the starting of new season on the colorful wind.”
‘Colorful Wind’ window installation by Emmanuelle Moureaux, photo: Daisuke Shima /Nacasa & Partners
51 Uniqlo stores will feature a ‘Colorful Wind’, starting with the Ginza flagship store in Tokyo and then to other flagship retailers, like Fifth Avenue NY and 311 Oxford Street London, for a simultaneous 26 worldwide cities art installation in 8 nations.
‘Colorful Wind’ window installation by Emmanuelle Moureaux, photo: Daisuke Shima /Nacasa & Partners
The main glass case utilizes roughly 2,400 strands of 4.7m extended colored paper in 100 shades. Mannequins are placed beneath the floating volume of colored strands. With fans placed on the floor, the paper strands lightly lift up into the air and gently sway above the mannequins. A mirrored ceiling supplies an “overflowing effect” of colors from the glass case into the retailer. For the facade, 100 shades of square paper fill up a 7m high board, where colors look to float up into the air.
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